Strategic Advertising Management 6E P
Percy Et Al
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager’s perspective, in the development of an effective communication plan. ...
Sinopsis
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager’s perspective, in the development of an effective communication plan.