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Strategic Advertising Management 6E P
 POD

Strategic Advertising Management 6E P

Percy Et Al

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager’s perspective, in the development of an effective communication plan. ...

Año de edición:
2021
ISBN:
9780198835615
Bajo demanda. Disponible en 2-3 días para península
141,69 €
IVA incluido
Disponible en 1 mes
Cantidad:
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Sinopsis

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager’s perspective, in the development of an effective communication plan.